DESIGN STRATEGY FOR MARKETING
Marketing communication is a fundamental and complex part of a company's marketing efforts. Loosely defined, marketing communication can be described as all the messages and media you deploy to communicate with the market. Consumer or end-user marketing collateral is commonly used after a company has made initial customer contact through advertising or other means. It can take the form of a fact sheets, PowerPoint presentations, Brochures, Flyers/Posters and even Electronic displays in retail stores.
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room.
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses.
Flyer marketing is practiced from old times and is still one of the most favorable methods of marketing due to its economic nature. Flyers do a great deal for small business. Besides making people aware they also drive the people towards your business. The type of flyer you make depend upon the customer you are targeting.
Research shows that consumers make about 70 per cent of their buying decisions at the point of sale. It's also estimated that shoppers spend just three seconds looking at a piece of packaging design.
The main function of packaging is to sell the product at its point of purchase, so you should think carefully about how your products are packaged. In particular, consider the structural and functional design of your packaging - how will it advertise and then protect your product during delivery to shops, customers and beyond?
When you're showing your work to a new client or potential partner, you want it to be perfect. All the details matter: your outfit, your speech, and your presentation. Detailed and unique Powerpoints or Keynotes are few and far between, and a stand-out presentation is essential to making your ideas and products memorable.
Print Media Advertising
Print media such as magazine/newspaper advertising provides economic and effective option. It’s a good venue to target your audience if you are operating in specific niche segment such as professionals pursuing particular segments.